About HR Strategies Consulting

We pride ourselves on our core values of
Performance and Innovation


Culture of Performance

  • Drive Positive Behaviors
  • Do More With Less
  • Predictable and Repeatable

Culture of Innovation

  • Interactive Engagement
  • Employee Empowerment
  • Process and Workflow

Headquartered in Richmond Hill, Ontario, HR Strategies has been assisting leading public and private sector companies for more than 20 years to attract and retain performance driven talent and achieve enterprise-wide efficiencies that cut costs, improve operations and increase profitability.

Our Mission

Reshaping HR capabilities to better support and align with their organization’s business strategy by leveraging people, processes and technology.

Our Vision

To unleash the potential of people.

Focus on HR… It’s all we do

During this time, we have built a strong, highly integrated HR service offering, focused on optimizing our clients’ return on investment in HR by delivering HR business value and improved services at a lower cost than can be done internally. We pride ourselves on providing the highest quality of service, integrity, and the most high touch engagement models of any consulting organization in the ecosystem.

Meet the Leaders

Ruby Maini, President & CEO

Ruby founded HR Strategies Consulting to focus on the revolutionary impact that high potential intellectual capital has in providing organizations the competitive edge in the global marketplace. She has consistently excelled at being a strategic business partner, visionary leader and operational team player in implementing entire Human Resources infrastructures from the ground up.

Under Ruby’s leadership, the role of human resources within the many clients she has consulted with have been transformed to the status of front-end strategic business partners. Ruby and her talented team design, implement and monitor strategies based on the company’s “Best in Practice” philosophy. These initiatives have ensured that employees are highly engaged and have showcased exemplary performance resulting in exceeding financial targets and strategic objectives.

Ruby holds a Bachelor of Arts degree from the University of Toronto as well as the following professional designations; Certified Employee Benefits Specialist (CEBS), Senior Human Resources Professional (SPHR), Certified Human Resources Professional (CHRP), Compensation Management Specialist (CMS).

Actively involved in her community Ruby sits on the board of The Whitby Mental Health Corporation as vice chair and is an advisory council member for the York Board of Education.

Terri Joosten, VP – Business Development

Terri Joosten is an accomplished HR and Sales Professional with more than 20 years experience. She is an HR evangelist who drives business results and enables companies to increase performance and sales results through effective utilization of their most valuable assets, their people.

As an experienced Business Development Executive, Terri has helped drive organizational growth through creating meaningful relationships with clients. She offers software, process and people solutions to help companies achieve their goals.



Ewa Lenkiewicz, HR Solutions Manager

Ewa brings a wide range of experience to HRSC including talent management, learning management, succession planning, personnel development, performance management, benefits administration, time management, payroll, compensation, employee self-service (ESS), manager self-service (MSS), user authorizations and HR analytics and reporting.

Since joining HRSC in 2014, Ewa has been primarily focused on business and systems analysis, assessment, design and reengineering of the HR processes, HRIS systems implementations, prototyping of new HR solutions, and development of HR technology roadmaps for the clients in the private and public sectors.

She is experienced in assisting clients with HRIS implementation process, as well as enhancing and building their existing HRIS tools and improving HR procedures and processes using current HRIS best practices.

Her strong analytical skills combined with solid hands-on experience, big-picture perspective, constant attention to detail, and recognition of the stakeholder needs allow her to build credibility, trust and positive working environment even on the most complex projects.


Joelle Smith, Learning Solutions Manager

With more than 17 years of consulting, implementation, and presales expertise, Joelle provides thought leadership, strategic direction, and functional implementation support to clients who are looking to invest in learning, collaboration, and talent management solutions. She has successfully led many learning management system implementations in various industries, including electrical energy, oil and gas, health care, retail, manufacturing, and government. In addition to LMS expertise, Joelle has provided guidance with the selection and setup of third-party vendor content, online content authoring tools, and content management strategies.


   Our Core Values

1. COURAGE – to take calculated risks, try new things;

2. INTEGRITY – do the right thing for the right reason, take ownership;

3. TEAMWORK – collaborate, trust one another to deliver;

4. FLEXIBILITY – adapt to changing needs, continue to learn;

5. BE REAL – be authentic, comfortable with what we do;

6. THINK BIG – embrace challenge, look to the future;

7. HAVE FUN, WORK HARD – be enthusiastic, go the extra mile

Strategic Alliances

Our broad experience in technology allows us to recommend optimal solutions for your clients. Our strategic alliances include:


  • 100 York Blvd, Suite 200
  • Richmond Hill, Ontario
  • L4B 1J8
  •  1 905 886 2097
  • 919 North Market St, Suite 425
  • Wilmington, DE USA
  • 19801
  • 508, Suncity Business Tower
  • Golf Course Road
  • Gurgaon, India
  • 122002